Overall Rating: 2.5/5
Summary: I did not expect this...I thought it would be crunchier and lighter, but it was harder, denser, and required quite a bit of chewing to break down. On the other hand, points are given for the nutritional profile, with tons of fiber (thanks to the psyllium) and protein. I also liked that it was very filling. The flavour is nothing to rave about...lightly sweetened with sugar. In terms of the brand, I do have to give Kellogg's some credit for upping it's sustainability game by working to source sustainable supply chains for its products. It will actually be setting a greenhouse gas (GHG) emission reduction target and meeting it by the end of 2015.
Where to buy: Fortinos
Ingredients: Wheat bran, sugar, psyllium seed husk, salt, baking soda, colour, BHT.
Vitamins and Minerals: Iron, thiamine hydrochloride, d-calcium pantothenate, pyridoxine hydrochloride, folic acid.
Nutrition Facts
Serving size: 1/3 cup
Calories: 70
Fat: 1g
Saturated fat: 0g
Trans fat: 0g
Cholesterol: 0mg
Sodium: 170mg
Potassium: 270mg
Carbohydrate: 22g
Fiber: 11g
Sugars: 7g
Protein: 3g
Calcium: 2%
Iron: 25%
The ingredients would have been good, but for the BHT and colour. BHT is controversial. Some say it has health benefits and others link it to cancer. BHT is banned in many countries in Europe and across the world.
The nutritional profile is really good. For 1/3 cup, you get a whopping dose of fiber and a good amount of protein. There's also a lot of iron and it's low sodium. However, who actually only eats 1/3 cup of cereal?! I would say that 2/3 cup was a proper filling serving for me. That means there would be 140 calories, 340mg of sodium (high for me), a nice amount of potassium, and an insane amount of fiber and iron.
Kellogg's commitments to sustainability came after its competitor, General Mills, set announced own sustainability goals. See, this is the power of the consumer! The more you demand sustainable products, the more company's will compete to deliver.
Other 'All-Bran' Products:
- All-Bran Flakes (vegan)
- All-Bran Original (vegan)
- All-Bran Cranberries & Clusters
- All-Bran Strawberry Bites (vegan)
- Anti-GMO-labelling
- Uses BHT, additives, artificial flavours and colours
- Nutrition and Health initiatives (ahem, yet there's still high fructose corn syrup in cereals?)
- Environmental initiatives (e.g. almost all cereal boxes are made from 100 percent recycled paperboard)
- Feb 2013: recall over glass risk (ABC news article)
- GoGreen Teams sponsor events and activities
- 2013 Corporate Social Responsibility Report
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